Senior Affiliate Manager Heidi from the CrakRevenue team will teach you how to save a lot of time by setting up Global Postbacks.


A very useful and often under-looked tool available for affiliates is something we call Global Postbacks.

To better understand how they can work in your favor, let us first define what a postback URL is – also called server-to-server tracking (S2S) or cookie-less tracking.

So, what is a Postback?

To put it into simple words, postbacks collect and store information about clicks and completed conversions. They record data from specific triggers set in the affiliate reporting software. To achieve so, the software appends different values to the tracking URL that are returned in the postback URL. For instance, if you wish to track your traffic’s device of choice, it could look something like this:


Postbacks are the most accurate and advanced tracking method for affiliate sales. By extension, they allow you to have a better grasp of the conversion flow, from the initial click by the user all the way to the conversion/sale/lead. At CrakRevenue, we offer more than 25 variables for your postbacks. Keep in mind you can add a maximum of 5 to your URL.


Postback URLs are the new hotness. An older tracking technique with “pixels” still works, but is way less reliable. It might not register conversion data when the page loads and adds unnecessary weight on the advertiser’s page. On the other hand, they have been known to be almost foolproof and are called by the server only for events related to you.

Now that we have our (simplified) definition of what postbacks are, let’s dig a little bit deeper with our next subject.

Using Global Postbacks

Affiliates on CrakRevenue can set up postbacks to track individual affiliate sales. But it’s not without a few headaches, as setting up each offer with customized tracking can become a huge time sink.

Say hello to Global Postbacks, which will notify you of conversions across ALL offers.

As you can imagine, setting them up can save you a lot of trouble. Here are just a few examples of why this is a good strategy:


  • Applies tracking to ALL offers
  • Better metric recording when analyzing your performance marketing
  • Autopilot aka don’t need to think about modifying your links anymore
  • Advertisers don’t need to place your pixel or Google Analytics on their page
  • Doesn’t expire (unlike cookies)


  • Only works for advertisers with websites able to send a signal back to the affiliate network’s platform

Get your Global Postbacks now!

Setting up your Global Postbacks at CrakRevenue is easy.

Since they are not available by default, you will need to ask your Affiliate Manager or our great Support Team about them.

Don’t miss out on our step-by-step tutorial on how to use basic postbacks in the this post:

How to setup your own Postback


Pin It